Forging creative alliances is key to building a multi-dimensional music career. Teaming up can multiply your efforts and move your career in an upward trajectory. Traditionally, musicians joined with “professional” teammates like management companies, high-level booking agents and established record labels. This still goes on, but in the DIY era we’re...
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Imagine for a moment you’re attending a music conference and you meet several individuals for the first time. Each one tells you what he or she does as follows: Person A: “I’ve started a business offering private music instruction, selling guitars, and repairing amplifiers.” Person B: “I do a variety of things: notation, sound design, performing and some...
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Media coverage remains one of the best ways to get your signal through all the noise out there. As we daily battle with “data smog”, people are finding themselves gravitating to reliable media sources for news, for information, and for point of view. So media in all its forms remains a valuable channel for exposure and promotion. Today there are more media than ever...
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I found this illuminating passage in a book called, The World is Sound: Music & the Landscape of Consciousness by Joachim-Ernst Berendt. Some food for thought in this new year: The Great Tone is the tone of being or, as the Indians put it, the tone of the self, of the Atma. The Great Tone is Nada Brahma, the tone from which God made the world, which continues to...
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We’ve heard it before. A musician must “act like a business” or risk an impoverished existence. I appreciate the thought: Without ceaseless attention to things like planning, budgeting, organizing and marketing a music career will more often careen off course, and be thrown onto the rocks of good intentions. Granted. But “act like a business?” Why aim so...
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From Opportunity Discovery to Conducting Your Business to Success
INDIE BUSINESS POWER by Peter Spellman
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